It’s a great way to grow your career in a growing industry. To be successful in commercial inspections, you will need to change your marketing strategy and mindset.
Most commercial inspection clients are business professionals and management firms that deal only with commercial properties. This type of clientele will not be able to trust companies that specialize in residential services over those that cater to the commercial market.
Learn more about the various clients and the natural market in CCPIA’s About Commercial Inspection Industry article.
Digital Marketing: The Value of Digital Marketing
Many people do business online. People search online for services and businesses that match their needs. Consider your website as the first impression that you give to potential clients.
They won’t choose an inspector who only boasts about their residential inspection skills and lists their commercial services under one bullet point if they are looking for someone to inspect a heavy-manufacturing facility.
A website that clearly explains your services, and any qualifications relevant to your abilities to conduct commercial inspections, is an important step in marketing your commercial property inspector business.
Commercial Property Inspection Website
A dedicated website to promote your commercial business is a great way to increase online traffic. Customers can get to know you through the information that you provide. A dedicated website makes you stand out as an expert and allows you to share your industry knowledge.
You can use various DIY website services such as Wix, SnapPages and Weebly. But be careful. While DIY website services may look easy, they can compromise quality and optimization. Your prospective clients will be able to see the difference between a professionally designed website and one that a business owner from a template builds.
Professional web designers can do much more than making your website look great. Professional web designers can make sure that your website is user-friendly and easily found by search engines. No matter how beautiful your website is, no one will find it.
Additions to your existing website
You don’t have to create a website to market your services. Instead, you can make changes to your current website. First, create a separate website for “Commercial Inspection Services” and link it to your main menu. You should make sure that this service is visible to anyone who visits your homepage.
Home inspectors should not be doing commercial inspections. This is contrary to commercial clients who may be wary of home inspections specialized in commercial inspections. A prospective client who can perform residential and commercial inspections will likely feel more comfortable hiring one.
Although it is not as powerful as a dedicated site, a landing page for your commercial property company can make a huge difference in landing work. It gives consumers confidence about your ability and makes it easy for search engines to find your service.
CCPIA’s Search Engine “Find an Inspector”,
Link from CCPIA’s “Find an Inspector” search engine to consumers for appropriate use, whether for your own dedicated commercial inspection website or a webpage dedicated to your commercial services on an existing website. Your listing will help consumers find you, and they’ll likely visit your site to learn more about you and your offerings. If your website only promotes residential services, you could lose a job.
Commercial Inspection Branding and Market
Your choice of marketing your commercial inspection company online is only one part of your overall business plan. Make sure to adjust your branding accordingly. Marketing and branding are not the same things. They are two different things.
